By Kristin Vogelsberg on Tuesday, August 19th, 2014 in marketing, Our 2 Cents, Uncategorized. No Comments
This article is part of our Social Media 101 series. For a complete overview of different social networks you and your company should utilize, check out our previous articles in this series where we covered Facebook and YouTube. Why Do I Need a Google My Business Account? You understand that the best way to nurture leadsRead more
By Kristin Vogelsberg on Tuesday, July 15th, 2014 in Our 2 Cents, Sales & Service. No Comments
As an Authorized Great Lakes® Window Dealer, you’re constantly on the hunt to find homeowners in need of replacement windows. Whether you enlist in advertising, get involved in your local community or have a window exhibit at a local home show, connecting with homeowners is essential in the industry. While you do a great job at attractingRead more
By Kristin Vogelsberg on Friday, July 11th, 2014 in Our 2 Cents. No Comments
This article is part of our Social Media 101 series. This month, we’re covering YouTube. Stay tuned during the next few months for a complete overview of different social networks you can and should consider utilizing for your business. Why should I be using YouTube? From cat videos to the next hip-hop sensation to JimmyRead more
By Kristin Vogelsberg on Thursday, June 12th, 2014 in Our 2 Cents. No Comments
You just got off the phone with a prospective homeowner. You’ve confirmed their first in-home consultation for next week. You know the Great Lakes® Window products like the back of your hands and have installed replacement windows for years. You’re confident in your ability to showcase the available products, but can you promote your business toRead more
By Kristin Vogelsberg on Tuesday, June 10th, 2014 in Our 2 Cents. No Comments
You’re a business owner who is responsible for in-home consultations, glass pack selections and deciphering National Fenestration Rating Council (NFRC) ratings. It’s likely that one of the things you don’t have a lot of time to do is market your business. And, when it comes to marketing tactics like search engine optimization (SEO), graphic design and copyRead more
By Kristin Vogelsberg on Sunday, June 8th, 2014 in Our 2 Cents. No Comments
This article is part of our Social Media 101 series. This month, we’re covering Facebook. Stay tuned during the next few months for a complete overview of different social networks you can and should consider utilizing for your business. Why should I be using Facebook? With more than 900 million people on Facebook, constantly liking,Read more
By Kristin Vogelsberg on Wednesday, May 21st, 2014 in Our 2 Cents. No Comments
3 Remarkable Ways to Follow Up After the Sale One of your most powerful referral tools lies in keeping your customer relationships warm after you’ve done great work. But, simply asking them to refer you to their friends may not be the most effective approach. Your business needs to create remarkable experiences for each andRead more
By Kristin Vogelsberg on Monday, May 5th, 2014 in Our 2 Cents. No Comments
Do you have a “brag box” of letters and printed-out emails from happy customers sitting in your office? Or do you have customers singing your praises on review sites? Don’t let these golden reviews collect dust. Instead, design an organized way to use positive customer comments to enhance and grow your business. Here are someRead more
By Kristin Vogelsberg on Sunday, April 20th, 2014 in Our 2 Cents. No Comments
Window replacements are a big investment for homeowners, and with so many options for them to consider, closing the sale quickly can be a challenge. However, using some of the tactics detailed below can help create a sense of urgency with your customer to close sales faster, encouraging homeowners to move out of consideration andRead more