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The NEW Great Lakes Window Brand

The team has been hard at work to refresh our brand to better connect with today’s homeowners. Check out this video to see more…

Recommended Read

4 Must-Dos Before and After an Installation

Leading up to the installation, it’s important to keep the homeowners in the loop. This will give them peace of mind and make the process smooth and easy for everyone involved. Every job is different, so there is no one size fits all plan for approaching the installation. But keep these must-dos in mind toRead more


4 Must-Dos Before and After an Installation

Leading up to the installation, it’s important to keep the homeowners in the loop. This will give them peace of mind and make the process smooth and easy for everyone involved. Every job is different, so there is no one size fits all plan for approaching the installation. But keep these must-dos in mind to keep your project on track. Discuss the job with the homeowners. Talk to them about what kind of install you’ll be doing. For example, are you going to be doing a pocket install or a full frame tear out install? They may be curious as to why you are simply removing the sashes versus cutting out the entire frame and vice versa. They also might want options. If keeping as…

10 Steps for a Successful In-Home Estimate

A successful in-home estimate begins before you even step foot through the homeowner’s door. Before you go into your meeting, you want to understand the homeowner you’ll be talking to as well as you can by doing some pre-meeting research. This is where the who, what, where, when, why and how come into play. Who? Know about the person you are selling to. Their personality, profession, needs, desires, etc. should all be evaluated before you arrive for the estimate. What? What are you planning to sell? Make sure you have the right literature and samples ready in order to talk about the products with the homeowner. Where? Make sure you know exactly where you’re heading to ensure you arrive on time. Learn about their area…

Digital Advertising 101

Having a general understanding of online advertising is important to your business. This post is not an exhaustive list, nor is it meant to go into great detail about each of these solutions. But we want you to know what options are available to you when it comes to growing and expanding your business and giving it an online presence. Paid Search Advertising You know when you type something into Google and you get those Ads at the top? That is paid search, or pay per click (PPC) advertising. These companies or advertisers bid on particular keywords so that when people search for a certain product, their website shows up. PPC involves strategically selecting keywords and spending money to bid on them. You’ll need to…

How to Identify Upsell and Add-On Opportunities

Many sales professionals walk into a home visit with blinders on. They are afraid to upsell and lose the customer by seeming to salesy or pushy. But the truth is, customers only know so much, they depend on you for your expertise and product knowledge. If no one they speak to suggests anything new, they’ll keep on searching because they haven’t received the kind of guidance they need yet. Never be afraid to offer your suggestions, they want to hear them! Just always be mindful that what you suggest makes sense, and you aren’t suggesting it only for the sake of making a sale. Upsell vs Add-On Upsells and add-ons aren’t quite the same thing. An upsell is when you build upon what the customer…

Getting Organized: Prepare for the Busy Spring Season

Believe it or not, spring is right around the corner. It’s time to start thinking about getting a plan together so you’re prepared for the busy season ahead. Have your marketing materials, social plan, direct mail and website ready so that you don’t have to scramble at the last minute! Direct Mail You probably already know that when done right, a direct mail campaign can be very effective. According to the US Census Bureau, the revenue from direct mail advertising in the U.S. is projected to reach $11,639 million this year. When creating your direct mail campaign, keep these tips in mind: Use a strong call to action – Let your customers know exactly what you want them to do next. Whether that’s reach out…